Place your main benefit statement prominently at the top of your page. Visitors should understand what you're launching and why they should care within 3 seconds of landing on your page.
Set a specific launch date and display a countdown timer. This psychological trigger increases email signups by creating a sense of anticipation and scarcity around your upcoming launch.
Keep your signup form simple with just email address required. According to Harvard Business Review research, reducing form fields from 4 to 3 can increase conversions by up to 50 percent.
Display the number of people who have already signed up, testimonials from beta users, or logos of companies interested in your launch to build trust and encourage more signups.
Design your coming soon page for mobile devices first, then scale up to desktop. Over 60% of web traffic comes from mobile devices, making mobile optimization crucial for maximum reach.
Add social sharing buttons and create referral incentives. Offer early access or exclusive bonuses to users who share your coming soon page with friends to amplify your reach organically.
Validate product ideas and build email lists before investing in full development
Generate pre-launch buzz and gather user feedback for upcoming product releases
Create anticipation campaigns and capture leads for new service or feature launches
Announce new locations, services, or business ventures while building customer interest