Meta Description Writer

A meta description is a short snippet (usually ~155 characters) that appears below your page title in search engine results. While not a direct ranking factor, it plays a major role in CTR (click-through rate). A well-written meta description attracts searchers, summarizes page content clearly, and includes relevant keywords—helping search engines match intent and encouraging users to visit your site.

Trickle’s AI uses your input—page title, content summary, and target keywords—to generate meta descriptions that are concise, natural-sounding, and SEO-aligned. The tool balances clarity, keyword inclusion, and tone. You can also customize the tone and choose different lengths (standard, short, or extended) depending on where the meta is used.

The optimal meta description length is typically between 145–160 characters. This ensures it displays fully in search results without getting cut off. Trickle provides a “Standard” length setting (~155 characters), but you can also select shorter or longer formats based on where your snippet will appear (e.g., mobile SERPs, social previews, newsletters).

Currently, Trickle’s tool works on a one-page basis to ensure high-quality, context-aware output. However, you can generate multiple meta descriptions quickly by pasting different content blocks. Bulk generation support (via CSV or API) is being considered for future updates.

Tone affects how engaging your snippet feels. For example, a “Persuasive” tone works well for landing pages and sales copy, while a “Professional” tone suits service pages or documentation. Tone doesn’t impact keyword indexing but strongly influences CTR—so aligning it with your audience and brand voice is crucial.