Start with a clear story structure including introduction, conflict, climax, and resolution. Map out how each scroll section will advance your narrative and what emotions you want to evoke at each stage.
According to Nielsen Norman Group research, parallax scrolling should move at 0.5x to 0.8x the scroll speed for optimal readability. Slower backgrounds create depth without causing motion sickness or reading difficulties.
Place your most important story elements in the center third of the screen where users naturally focus. Use size, color contrast, and animation timing to direct attention through your narrative sequence.
Ensure your parallax effects work smoothly on mobile devices by testing scroll performance and adjusting animation complexity. Consider simplified versions for slower devices to maintain story continuity.
Optimize images and animations to keep page load times under 3 seconds. Compress background images, use efficient file formats, and implement lazy loading for scroll-triggered elements.
Place strategic CTAs at natural story breaks and emotional peaks. Make them contextually relevant to the story moment while maintaining your overall conversion goals.
Create compelling brand stories and campaign narratives that captivate clients and drive higher engagement rates
Showcase portfolio projects with immersive visual narratives that demonstrate creative process and final outcomes
Tell your company story in an engaging way that builds investor confidence and customer trust
Transform long-form content into interactive visual experiences that keep readers engaged throughout the entire story