Place your main benefit statement and compelling headline in the first screen visitors see. According to Nielsen Norman Group research, users spend 80% of their time viewing content above the fold, making this prime real estate for your core message.
Add customer logos, testimonials, or user count numbers to build immediate credibility. Even early-stage startups can showcase beta user feedback, advisor endorsements, or pilot program results to establish trust.
Build 2-3 different versions with varying headlines, images, or button colors to test what resonates with your target audience. This data helps refine your messaging before major marketing campaigns.
Use action-oriented button text like Get Early Access or Start Free Trial instead of generic Submit. Place buttons strategically after benefit statements and ensure they stand out visually from other page elements.
Request only essential information like email address for initial signups. Long forms create friction and reduce conversion rates, especially for early-stage startups building their first user base.
Display SSL certificates, privacy policy links, and clear contact information to reassure visitors. Startups need extra credibility markers since they lack established brand recognition and customer reviews.
Launch quickly to test market demand and gather user feedback before major development investment.
Build professional pages without hiring designers while focusing resources on core product development.
Create multiple landing page variants for A/B testing different messaging and conversion strategies.
Get professional results on limited budgets without expensive agency fees or design costs.