Keep videos between 15-30 seconds for optimal engagement. According to Harvard Business Review research, short-form content generates 2.5x more engagement than longer videos because it matches modern attention spans and encourages repeat viewing.
Pre-load 3-5 videos ahead of the current viewing position to ensure seamless infinite scroll. This prevents buffering delays that cause users to abandon your feed.
Place like buttons, share options, and comment prompts prominently in the first frame. Users decide whether to engage within 3 seconds of viewing new content.
Maintain 9:16 aspect ratio for all videos to ensure full-screen viewing experience. Mixed ratios create jarring transitions that reduce user satisfaction and engagement rates.
Start videos muted with clear audio toggle buttons. This respects user preferences while allowing them to easily enable sound for content that captures their interest.
Track user interactions, viewing time, and skip patterns to build recommendation engines. Personalized feeds increase session duration by up to 40% compared to chronological content display.
Build engaging video platforms to showcase content and grow audience engagement rates.
Create product showcase feeds that drive sales through interactive video shopping experiences.
Deliver bite-sized learning content with high retention rates using vertical video formats.
Build viral marketing campaigns with TikTok-style engagement for client brand awareness initiatives.