Open with a clear, compelling statement about what you do and why it matters. This immediately tells visitors if they're in the right place and builds connection from the first sentence.
Real photos build trust better than stock images. Show your actual team, office, or workspace to create genuine connections with visitors and demonstrate authenticity.
Share the specific moment or problem that led to starting your business. According to Harvard Business Review research, personal stories increase trust and emotional connection by up to 65% compared to generic company descriptions.
Include 2-3 short testimonials or client quotes directly on your about page. This third-party validation builds credibility and shows real results from your work.
Guide visitors to the next step with a specific action like scheduling a consultation, viewing your portfolio, or contacting your team for more information.
Break up text into 2-3 sentence paragraphs with plenty of white space. Most visitors scan rather than read every word, so make key information easy to find quickly.
Build trust with potential customers through authentic storytelling and professional presentation
Showcase expertise and personality to attract ideal clients and command higher rates
Share mission and impact stories to connect with donors and volunteers emotionally
Display artistic journey and creative process to engage potential clients and collaborators