Hook visitors immediately by clearly stating what makes you different and valuable. Lead with your biggest achievement or the specific problem you solve for clients.
Replace vague statements with concrete metrics like years of experience, projects completed, or client satisfaction rates. Numbers make your expertise tangible and trustworthy.
Structure your about page as a narrative journey showing how you got started, key milestones you achieved, and where you're heading next to keep readers engaged.
Share relevant personal interests, values, or experiences that make you relatable and memorable. According to Harvard Business Review research, authentic personal branding increases trust by 73%.
End your about page with specific instructions on how visitors can work with you, whether that's booking a consultation, viewing your portfolio, or downloading your resume.
Include professional headshots and behind-the-scenes images that show you in action. Visual storytelling helps visitors connect with you on a personal level and builds trust.
Build trust and showcase expertise to attract high-quality clients and command premium rates.
Tell your artistic journey and personality to connect with ideal clients and collaborators.
Stand out from other candidates by showcasing your unique story and professional achievements.
Build personal brand authority and establish credibility in your industry or local market.