Include concrete numbers like 150% traffic increase or 45% conversion improvement for each project. Clients want proof of your impact, not just pretty designs.
Place your most impressive case studies at the top of your portfolio. According to Nielsen Norman Group research, visitors form opinions within 50 milliseconds of viewing your page.
Break down each project with challenge, strategy, execution, and results sections. Include before and after comparisons to demonstrate transformation clearly.
Add authentic testimonials with client names, company logos, and headshots. This builds trust and credibility more effectively than anonymous reviews.
Ensure your portfolio loads quickly and displays perfectly on mobile devices. Over 60% of potential clients will view your work on smartphones first.
Include multiple contact methods like email, phone, and contact forms on every page. Make it easy for prospects to reach you when they are ready to hire.
Showcase campaign results and client success stories to attract new business
Display creative work and branding projects in visually compelling portfolio layouts
Present technical projects and client websites with detailed case studies
Highlight diverse service offerings and demonstrate expertise across multiple industries