Group your artwork into clear categories like paintings, sculptures, or digital art. This helps visitors navigate your work easily and demonstrates your range as an artist. Create separate galleries for different styles or time periods to tell your artistic story.
Upload artwork images at least 1200 pixels wide to ensure crisp display on all devices. Enable zoom features so collectors can examine brushstrokes, textures, and details. Poor image quality is the fastest way to lose potential buyers or gallery interest.
Share the story behind each piece, your inspiration, and technique used. According to Harvard Business Review research, emotional storytelling increases engagement by 300% and helps collectors connect with your work on a deeper level.
Be transparent about artwork prices, commission rates, and payment terms. Include information about shipping, framing options, and return policies. This builds trust and makes it easier for serious buyers to make purchasing decisions.
Include multiple contact methods, your studio location, upcoming exhibitions, and press coverage. Create a professional bio that highlights your education, awards, and notable collections. This establishes credibility with galleries and collectors.
Ensure your website loads quickly on smartphones since 60% of art buyers browse on mobile devices. Use descriptive alt text for images, include location-based keywords, and regularly update content to improve search rankings and local discovery.
Painters, sculptors, and mixed-media artists showcasing work to galleries and collectors
Creators displaying digital portfolios, accepting commissions, and selling prints online
Building professional presence for graduate applications and first gallery submissions
Representing multiple artists with organized portfolios and exhibition information