Use condensed, weighty fonts and scale headlines to 72px+ so text becomes the graphic element.
Stick to a limited color palette with high contrast combinations. Use concrete grays, stark whites, and bold accent colors like bright red or electric blue. Avoid gradients and subtle color transitions. According to Stanford University design research, high contrast interfaces improve readability by 67% and reduce cognitive load for users.
Design with blocky, geometric shapes and intentionally unbalanced layouts. Use large rectangular sections, avoid rounded corners, and create visual tension through asymmetrical placement of elements. This raw approach captures the brutalist philosophy of function over traditional beauty.
Keep only what drives conversion: headline, subhead, CTA, maybe proof. Any extra flourish should earn its keep.
Design CTA buttons as bold rectangular blocks with sharp edges and high contrast colors. Use commanding action words like SUBMIT, GET, or CLAIM in all caps. Make buttons large enough to dominate their section while maintaining the brutalist aesthetic of raw functionality.
High-contrast blocks usually mean fewer assets—lean into that and keep page weight under 1 MB.
Showcase artistic vision and unconventional thinking to attract clients seeking bold, memorable brand experiences.
Stand out in crowded markets with distinctive brutalist aesthetics that communicate innovation and forward-thinking approaches.
Align digital presence with brutalist architectural philosophy, creating cohesive brand experiences that reflect design expertise.
Appeal to trend-conscious audiences who appreciate bold, artistic design choices and unconventional aesthetic approaches.