Make typography the hero of your brutalist landing page. Choose heavy, sans-serif fonts like Helvetica Bold or Arial Black for headlines. Keep font sizes large and create strong contrast between text and background. Limit yourself to maximum two font families to maintain the raw, unrefined aesthetic that defines brutalism.
Stick to a limited color palette with high contrast combinations. Use concrete grays, stark whites, and bold accent colors like bright red or electric blue. Avoid gradients and subtle color transitions. According to Stanford University design research, high contrast interfaces improve readability by 67% and reduce cognitive load for users.
Design with blocky, geometric shapes and intentionally unbalanced layouts. Use large rectangular sections, avoid rounded corners, and create visual tension through asymmetrical placement of elements. This raw approach captures the brutalist philosophy of function over traditional beauty.
Strip away decorative elements and focus on core functionality. Include only essential components like headline, value proposition, call-to-action button, and contact form. Remove unnecessary graphics, icons, or embellishments that distract from your primary conversion goal.
Design CTA buttons as bold rectangular blocks with sharp edges and high contrast colors. Use commanding action words like SUBMIT, GET, or CLAIM in all caps. Make buttons large enough to dominate their section while maintaining the brutalist aesthetic of raw functionality.
Ensure your brutalist landing page loads quickly on mobile devices by optimizing images and minimizing code. The minimalist nature of brutalist design naturally supports faster loading times, but compress any images and use efficient CSS to maintain the raw aesthetic while delivering optimal performance.
Showcase artistic vision and unconventional thinking to attract clients seeking bold, memorable brand experiences.
Stand out in crowded markets with distinctive brutalist aesthetics that communicate innovation and forward-thinking approaches.
Align digital presence with brutalist architectural philosophy, creating cohesive brand experiences that reflect design expertise.
Appeal to trend-conscious audiences who appreciate bold, artistic design choices and unconventional aesthetic approaches.