Include specific keywords related to your services in page titles and descriptions. Use location-based keywords if you offer local services and create separate pages for each service category to improve search rankings.
According to Harvard Business Review research, displaying customer testimonials can increase conversion rates by up to 34%. Place testimonials on your homepage and service pages with client names and photos when possible.
Share your professional journey, expertise, and what makes you unique. Include a professional headshot and explain why clients should choose your services over competitors.
Use action-oriented phrases like 'Get Started Today' or 'Request a Quote' with contrasting colors that stand out. Place these buttons above the fold and on every service page.
Show tangible results from previous projects with visual examples, case studies, and measurable outcomes. This builds credibility and helps potential clients visualize your capabilities.
Provide email, phone, and contact form options. Add your response time expectations and preferred communication methods to set clear client expectations from the start.
Showcase creative portfolios and attract clients with professional websites
Display case studies and expertise to build credibility
Present writing samples and services with clean layouts
Demonstrate technical skills and completed projects effectively