Structure your help center around common customer scenarios like getting started, troubleshooting, billing, and advanced features. This makes it easier for users to find relevant information quickly.
Write article titles that match the exact words customers use when searching. Instead of technical terms, use phrases like How to reset my password or Why is my account locked.
Add step-by-step screenshots and short videos to complex processes. Visual instructions reduce confusion and help customers complete tasks successfully on their first try.
According to Forrester Research, 70% of customers prefer self-service options over contacting support. Place a search bar at the top of your help center and use autocomplete suggestions to guide users to the right content.
Ask team members or beta customers to find answers to common questions using only your help center. Time how long it takes and note where they get stuck to identify improvement areas.
Break long processes into smaller, focused articles. Each page should solve one specific problem with clear steps that customers can follow immediately without additional research.
Reduce ticket volume by 60% with self-service resources that answer common questions instantly.
Improve user onboarding and reduce churn with comprehensive documentation and tutorials.
Create shopping guides, return policies, and product FAQs to enhance customer experience.
Document feature releases and gather user feedback through integrated help center analytics.