Keep your checkout to 2-3 steps maximum. According to Baymard Institute research, the average cart abandonment rate is 70.19%, often due to lengthy checkout processes. Use progress indicators and auto-fill features to speed up completion.
Add SSL certificates, payment security logos, and customer testimonials near payment fields. These trust signals can increase conversion rates by up to 42% by reducing customer anxiety about sharing payment information.
Include credit cards, PayPal, Apple Pay, and buy-now-pay-later options. Different customers prefer different payment methods, and offering variety can increase completed purchases by accommodating diverse preferences.
Design checkout pages for mobile devices first, then adapt for desktop. Over 60% of ecommerce traffic comes from mobile devices, so ensure buttons are large enough and forms are easy to complete on small screens.
Display all fees before the final payment step to prevent surprise costs. Hidden fees are the top reason for cart abandonment, so transparency about total costs builds trust and reduces checkout exits.
Allow customers to complete purchases without creating accounts. Forced registration can increase abandonment rates by 25%, so offer guest checkout while providing optional account creation for future convenience.
Launch professional checkout pages quickly without hiring developers or learning code.
Test different checkout flows and optimize conversions without technical barriers or delays.
Create landing page checkouts for campaigns and track performance with built-in analytics.
Build custom checkout experiences for clients without backend development or coding skills.