Quality trumps quantity in portfolio design. Select your strongest work that demonstrates range and expertise. Too many projects can overwhelm visitors and dilute your message.
For each project, include the challenge, your process, and measurable results. Visitors want to understand your problem-solving approach and the value you deliver.
Compress images to under 500KB and use modern formats like WebP. According to Google research, 53% of mobile users abandon sites that take longer than 3 seconds to load.
Make it easy for potential clients to reach you by placing contact details prominently. Include email, phone, and social media links in your header or hero section.
Include 3-4 specific testimonials that mention results and your working style. Social proof builds trust and helps visitors understand the value of working with you.
Design for mobile devices first, then scale up. Over 60% of portfolio website traffic comes from mobile devices, so ensure your work displays perfectly on all screen sizes.
Showcase creative work professionally to attract high-paying clients and projects
Display visual portfolios with optimized galleries and client booking systems
Demonstrate coding skills and technical projects to potential employers effectively
Present campaign results and strategic work to advance career opportunities