Provide downloadable high-resolution images, logos, and videos in multiple formats. Journalists need quality visuals that reproduce well in print and digital media, so offer files in PNG, JPG, and vector formats.
Display media contact details prominently with phone numbers, email addresses, and response time expectations. Include backup contacts for different time zones to ensure 24/7 media accessibility.
According to Columbia Journalism Review research, journalists spend an average of 30 seconds scanning press materials before deciding to read further. Use clear, newsworthy headlines and bullet points to communicate key information quickly.
Include detailed executive bios with professional headshots, credentials, and quotable information. This saves journalists time when writing articles and increases the likelihood of executive mentions in coverage.
Organize past press releases by date, category, and keywords to help journalists find relevant background information. Search-friendly archives demonstrate company transparency and provide context for current stories.
Connect your press pages to social media channels and include shareable content snippets. This allows journalists to quickly access your social presence and share breaking news updates with their audiences.
Build comprehensive media kits and press resources that streamline journalist outreach and increase coverage opportunities.
Create professional press presence for funding announcements, product launches, and company milestone communications.
Develop centralized media resources that support integrated marketing campaigns and brand storytelling initiatives.
Manage enterprise-level press materials with version control, analytics tracking, and multi-stakeholder collaboration features.