Place your main benefit statement and call-to-action within the first 600 pixels of your homepage. Users should understand what your SaaS does and why they need it within 8 seconds of landing on your site.
Start with high-level benefits, then allow users to drill down into technical details. Use expandable sections, tabs, or modal windows to prevent overwhelming visitors while still providing comprehensive information.
According to Harvard Business Review research, displaying concrete numbers like customer count, time saved, or ROI percentages increases conversion rates by 34% compared to generic testimonials.
Compress images to under 100KB, enable browser caching, and minimize HTTP requests. Every second of delay reduces conversions by 7%, so aim for page loads under 3 seconds.
Start designing for mobile screens, then expand to desktop. This ensures your signup process, pricing pages, and key features work seamlessly across all devices where users discover SaaS products.
Place signup forms after users scroll 70% down feature pages or spend more than 2 minutes on pricing pages. These engagement signals indicate higher purchase intent and improve conversion quality.
Launch MVP websites quickly without hiring developers, test market fit, and iterate based on user feedback
Create feature landing pages, gather user requirements, and prototype new product experiences rapidly
Build conversion-optimized pages, track campaign performance, and update content without technical dependencies
Establish professional online presence, showcase services, and compete with larger companies effectively